LinkedIn For Leads

Sometimes we feel these & hardly even realize it.... but let's check out what's going on inside our brains in each of these areas...

1.Imposter Syndrome

2. Fear of failure/ success

3. Comparison to Others

4. Unhealthy Money Mindset

5. Perfectionism

Sometimes we think we're a failure, simply because we set unrealistic expectations of ourselves. Let's make sure we set the standard for this LinkedIn game.  

We're all average until we grow.

In this lesson, I'll give you a handy calendar to use throughout this challenge to make it easy to grow & help you get (or stay) in the habit of daily learning & growing.

Just because we start a business doesn't mean we need to buy a bigger wallet today.😮😮😮

Some tools are necessary today & some are simply distractions- let's find out which is which! And save you some money!

Your dreams matter, because they are the star that guides your steps along the way.

This lesson provides a Google Sheet for you to assess your skills and tools. Here's the gist:

• Identify your strengths: Use this worksheet to identify the skills and tools you're proficient in.
• Focus on what you know: Start by offering services that leverage your existing knowledge and skills.

After completion, please upload a clear screenshot/ photo/download of the Tools & Skills Assessment to today's  Assignments. 

I will review this & give you feedback on your offers & niche based on this information

The perfect niche has never been easier to find! Let's dive in!

At the end of this exercise, please tell me the niche you've decided on. in Lesson 3 Assignments.

If you are unsure, you may submit a list of multiple niches you're considering & I'll help you decide!

There are a ton of different target markets that could benefit from your services, but let's evaluate all of them & find the one that values you the most & wants to pay you the most.

Let's make sure the idea we are pursuing for our Ideal Audience is spot-on! 

Don't skip this!!! When I was creating an example for this lesson, I discovered I had picked an example market that wasn't easy enough to target, so I needed to start over! It's so much easier now than later, after you've created a fancy offer & all!!!

You will need to upload photos of the Market Research in Lesson 4 Assignments when completed.

Put it all together!!! Who do you help with what problem?

In this lesson, we'll be using AI to come up with every possible problem our clients may be dealing with & every obstacle that could hinder them from achieving the outcome you'll be helping them to achieve.

We'll use that info to brainstorm the pieces in our offers, such as services, items, etc. we could offer to make sure they have everything they need to overcome the problem.

In this lesson we'll sort thru all the ideas we have & pick the services we want to offer our clients.

Let's put together all the pieces of our offer so far into 1 comprehensive list.

The 4 factors of a perfect offer are what make or break yours & influence whether or not someone buys. Let's evaluate how well your offer stacks up.

These are the 4 factors-

1. Speed of transformation

2. Likelihood of Achievement

3. Amount of Effort & Sacrifice

4. How valuable it is

In this video, we'll look at some opportunities to make your offer even better,  by adding some scarcity. This encourages your audience to buy quickly, due to limited availability.

In this video, we'll look at some opportunities to make your offer even better,  by adding even more goodies!!!! Bring on the icing!!!  

In this video, we'll look at some opportunities to make your offer even better,  by adding some urgency. This encourages your audience to buy sooner, rather than later.

In this video, we'll look at some opportunities to make your offer even better,  by adding some amazing guarantees!!. This eliminates the risk in buying your offers & making your audience more likely to purchase.

And now, we'll stack it all together again, with all the icing & sprinkles!!

The names on your offers are important, because they tell the audience what's inside. A simplified naming process is waiting for you to take advantage of!

"How much should this cost?" The age-old question that everyone has a different opinion of!!

In this lesson, I'll break it down & make it very simple for you to decide, by telling you what matters & what doesn't matter.

"Shouldn't I be just a tad cheaper than all my competition?"

(Hint- No, you've probably tried that already & it didn't work, did it?)

Oh, sorry. I forgot- you don't have any competition anymore, since you've got this offer that no-one else does. 😉 😉So happy for ya.

Now for some icing. You can add the details that make your profile fun, such as certificates, awards, etc.

(; The things that not every human has to show off. Count yourself blessed! 🤗

Not as complex as it sounds, all we're doing here is simply making a list of accounts you want to strategically interact with on LinkedIn, as a means of growing your own account.

Just a list of how-to's on commenting in a way that actually works to grow your account & your reach.

Friendship goes both ways. So do Connection Requests. 

You'll get some & you'll send some.

In this lesson, I'll be teaching you who to connect with & who not to connect with, simply to be as effective as possible.

Yeah, here comes the slimy DM's where you'll be sending cold messages to everyone you meet, "Here I am! Now go buy my thing tonight!"

Just kidding.

Quite the opposite. I actually give you the exact steps & exact guide to directing a chat in the DM's in a way that feels good to both of you & no-one is ghosting you because you're too slimy. 🤩

Getting your first clients is crucial, now that your offer is completed & your profile is up & running. You are officially in business.

In this lesson, I'll be handing you all my best advice, tools, tips & tricks to getting your first customers.

Good Luck!! 

There's no need to make a post every day when you could do a whole week's posting at once & move on.

Saving time (& headache)  is important & today is a great day to learn how to do that in your business on LinkedIn!!!

In this lesson, we're mapping out the 3 main things that you'll be writing about on LinkedIn.

Going a little bit deeper, what are some topics within each category that you could post about?

The constantly-talked-about hook. 🙄

I know.

But hear me out.

If you don't capture their interest in the first sentence, they don't read the rest of your stuff. Or buy your stuff.

It's that simple.

Now, let's call your audience & ask them to buy!

Or to leave a comment.

Or to send you a message.

Anyone can write some words, but to influence someone with those written words requires a plan.

Today, I'm handing you the keys to influence your audience with the posts you write- which is why they follow you! 

Yeah, here comes the jargon you either love or hate- the actual writing!!

If you hate writing, I'm sorry. I really am. I tried to make it simple, easy-to-use as I could!!

In this lesson, we'll be using the AIDA framework to frame what to say in a post.

The PAS framework is another easy-to-use framework, when you have no idea how to get a message across clearly. We'll be writing some more posts today.

The BAB framework is another one to simplify conveying a message to your audience & yes, we're writing more posts today! 😶😊😊😊

Why does your business exist? 

What brought you here?

Just a fancy way of saying, how does your brand speak?

Are you forward & bold, or shy & discreet?

Do you call out your audience or are you quieter?

The fun parts of branding are coming up!

Choosing fonts is important, so choose well!

Color!!! Who doesn't love color!!

Choose one of our 280+ pre-designed brand boards & customize it to make it YOURS!

Wanna DIY?

Yeah,I love that too! Let's go!

But not like you think.

This is so simple, you don't need weeks to get this done.

Use one of our 48 pre-made Templates & make it your own!!

Choose the style Brand pics you want.

Are you a minimalist or a maximalist?

Bright colors or dark colors?

Street photography or posed kitchen photos?

Where would you take your photos & what other items will you be using?

What clothes will you wear for your photos?

8 Main shots you'll want to capture for your brand shoots. You'll want to keep these photos in storage for use in professional documents.

Let's finalize your sytem for knowing what to write & coming up with ideas.

From now on, here's the monthly, daily & weekly schedule on what you'll need to do in your LinkedIn marketing game.